But you don’t know how to sell 4 and 5 figure recurring photography contracts to brands so you can actually generate the income you need and desire.
If we’re being real with each other, you’re feeling pretty confused and are wondering if business is always going to be this frustrating.
Have I hit the nail on the head? Then I’m so glad you’re here, because you’re definitely in the right place.
You added brand photography as a service on your website, have started posting on social media, and have done a low-cost (or free) photoshoot (or 2) to build your portfolio and gain exposure.
So you’ve decided to go all in on becoming a commercial photographer.
Believe me when I say I get it… because I’ve been exactly where you are right now.
And at the end of the day, all you really want is to know how to get those regular high-end clients, so you don’t have to constantly sell — you see other photographers living this every single day, and you’re feeling frustrated that that’s not your reality yet.
You believe you haven’t started selling 5-figure recurring photography contracts because you’re not well connected and don’t know business owners in your area, but you don’t actually have any evidence to support you on that.
You think you need to create an entirely new portfolio of brand photography, since your current one is full of portraits and weddings, because businesses will only work with you if they know you can take pictures specifically for them, right?
You really want to make more money and have a steady income stream, and you’ve even started reaching about to businesses and offering free or discounted photoshoots to build your portfolio but it still hasn’t worked the way you hoped it would
You’ve added brand photography as a service on your website, watched tons of videos on YouTube, and posted everyday on social media, but it hasn’t really gotten you anywhere. In fact, it’s just been a pretty big waste of time and effort.
You are making lists of businesses to reach out to, but not actually picking up the phone and reaching out to them, and deep down, it makes you feel confused and frustrated because you don’t know what to say to them to gain them as a client.
You are telling people you are launching brand photography services, regularly, but you feel frustrated because no one is asking for more info on how they can hire you as their photographer.
You are posting on social media without a plan, but you know it could be better and you could do more to connect with your dream clients.
Your relationship with your partner suffers because of money pressures and it makes you feel less than every time you think about it... you didn’t think it would be like this when you got into photography.
Does this also sound familiar?
Why aren’t you selling recurring contracts and scaling your business?
Before we get into that, I think it’s time for some good news.
So… what is it?
And my students regularly do the same, too.
So I can tell you without a doubt...
You don’t need to be well connected or spend hours on social media each week to find new clients.
The thing is, I created a business model selling 5-figure recurring photography contracts even when I wasn’t well connected and didn't know any business owners in my area.
You can sell 5-figure photography contracts to brands even if you don't have the perfect portfolio and existing connections with business owners.
Just imagine what that would actually be like when...
- You see your email alert letting you know your dream client just signed the contract for ongoing monthly recurring photography!! You go to Honeybook and send over an excited onboarding email to get the process started then immediately call your bestie to tell them the exciting news!! You quickly realize this one client just paid you what would have normally taken 12 clients to pay you before!!
- You open up Instagram and see your dream client posting to their stories about what a great experience it was working with you and how much they absolutely love their photos from your shoot. You are making a difference in the business community and really helping these business owners generate more income for their families. You know this is going to lead to more referrals with amazing clients like this one!!
- You block off Mondays and Friday afternoons on your calendar to get a massage and take your kids out for a fun day around town knowing your sales system is running on autopilot.
- You look at your calendar and realize you have more shoots booked or time to do what you love to do because your entire business is streamlined and automated. You’re getting to spend more time being a photographer and less time selling, posting on social media, and networking trying to find new clients.
- Your dream brand calls to find out more info about working with you, but when you check your calendar for the next available date, it’s 3 months out. You’re now the go-to photographer in your area and there is a waitlist to work with you!
- Business owners are finding you on google, social, and through referrals and they are the ones making the initial reachout.
- You log into your checking account and see there is more than enough money to cover your operational expenses AND write a check to you for $10k+ each month. You’re not worried about where the next paycheck is coming from because you have a full book of recurring ideal clients you’re working with.
All of that CAN be your reality thanks to The profit + people + process method – My proven process to land 5-figure recurring brand photography clients on autopilot.
Sound exactly like what you're looking for?
The Brand Photographer’s Blueprint is the missing link that will help you finally have consistent income. You get access to my proven process to land 5-figure recurring brand photography clients on autopilot and all of the tools, strategies, accountability, AND support that you need to make your dream a reality.
The Brand Photographer’s Blueprint
Introducing...
The Brand Photographer’s Blueprint is a 4 month group coaching program for photographers that are ready to stop wondering how to make ends meet for good and finally start selling 5-figure recurring brand photography contracts to ideal clients.
It’s my mission to help as many photographers as possible fast-forward through by simply focusing on what works.
The Brand Photographer’s Blueprint group coaching program would have saved me SO MUCH time, energy, and heartache. I can’t wait for it to do the same for you.
I’ve taken everything that I learned on my journey and put it into the Brand Photographer’s Blueprint because it’s exactly what I wish I had when I was learning how to build a profitable brand photography business.
I spent a couple of years doing allllll the things… watching countless hours of youtube videos, listening to all the podcast, cold pitching business owners, spending hours crafting the “perfect” post for social media... you name it, I tried it.
Then I realized so many of my clients didn’t know how to use their images, and the images were getting stale so fast in this fast paced social media world. They needed more variety to really tell the story of their business, and that’s when it hit me that working with them on an ongoing basis made so much more sense. They get the content they need and I created a consistent income stream. I was spending less time selling and more time taking pictures and scaling my business.
I used to be exactly where you are... frustrated, confused, and getting nowhere trying to replace my corporate salary with this dream job of being a photographer.
Hey, I’m Kassady!
WHO AM I TO TEACH YOU HOW TO SELL YOUR PHOTOGRAPHY SERVICES TO BRANDS?
Brand Photographer & Owner of the Sunlight Space
Emily
Emily implemented the Recurring Clients Method taught in the Brand Photographer’s Blueprint and booked three recurring clients within days of starting the program!
“I've been in the brand photography business for 3 years now, and going through the Brand Photographer's Blueprint course was game changing! Before taking the course, I have always felt stressed about booking enough sales calls to fill my calendar. But, the recurring clients method that Kassady teaches changed everything for me. In just a few days after implementing what she teaches, I've already booked THREE recurring clients! The way she teaches this method makes it very easy to communicate the value to potential clients. I highly recommend Brand Photographer's Blueprint to any brand photographer who wants to book more long-term clients!”
Brand Photographer, Videographer, and Political Expert
Stuart
Stuart launched and scaled his business to $10k+ months within 3 months of joining my coaching program and now consistently hits $40k+ months.
“Having Kassady's system has allowed me to draw from resources that I wouldn't have had otherwise to get recurring clients. My dream of leaving my corporate finance career and becoming a full time photographer / videographer has now become an everyday reality.”
Photographer, Videographer at Focus Creative
Stuart
“Having Kassady's system has allowed me to draw from resources that I wouldn't have had otherwise to get recurring clients. My dream of leaving my corporate finance career and becoming a full time photographer / videographer has now become an everyday reality.”
Stuart launched and scaled his business to $10k+ months within 3 months of joining my coaching program and now consistently hits $40k+ months.
Brand Photographer & Owner of the Sunlight Space
Emily
“I've been in the brand photography business for 3 years now, and going through the Brand Photographer's Blueprint course was game changing! Before taking the course, I have always felt stressed about booking enough sales calls to fill my calendar. But, the recurring clients method that Kassady teaches changed everything for me. In just a few days after implementing what she teaches, I've already booked THREE recurring clients! The way she teaches this method makes it very easy to communicate the value to potential clients. I highly recommend Brand Photographer's Blueprint to any brand photographer who wants to book more long-term clients!”
Emily implemented the Recurring Clients Method taught in the Brand Photographer’s Blueprint and booked three recurring clients within days of starting the program!
Testimonials like these are exactly why I created the Brand Photographer’s Blueprint Group Coaching Program. So you can have $40k+ months too and start landing recurring clients asap just like Stuart and Emily.
The Brand Photographer's Blueprint is a 4 month group coaching program for photographers that includes a mix of recorded modules and group coaching calls.
Here’s what you’ll learn on the inside
ONE
How to create a profitable business
How to create offers custom for your ideal customer and your lifestyle
How to find your niche
How to price your offers
In phase 1, I’ll show you everything you need to know about profitability and creating the perfect offers. You’ll learn how to craft a value-packed offer that converts your dream brands and how to streamline your business for maximum profitability. When you have offers that are actually designed for your client and priced in a way to drive conversion in your market, your dream brands get their first taste of the value you provide that is so much more than just photos. By giving them something designed just for them, you’re able to build your business around your terms, so you can maximize profitability and time while creating raving fans that start sending your referrals.
Identify your offerings, pricing, expenses and profitability
PROFIT
phase 1
I'll cover
TWO
SALES & CLIENT EXPERIENCE
Next, we’ll cover each piece related to creating an exceptional client experience, including the sales process. I’ll show you how to sell 5-figure recurring photography contracts to ideal clients, set up an in-depth onboarding process to truly understand your client’s needs, and streamline the entire photoshoot process to ensure your clients have a great experience. When you know how to sell 5-figure recurring photography contracts, you can focus on providing a great experience for your clients instead of constantly selling. This leads to more referrals too which also means no more cold calling, constantly posting on social media, nad wondering where your next paycheck is coming from. You’ll be able to focus on your craft and your customers and build a profitable business doing what you love.
Learn how to sell and create an exceptional client experience
Where to find clients
How to sell to brands
Creating an exceptional client experience
Photoshoot and editing workflow
When to fire a client
I'll cover
Create compelling messaging
Develop a website that converts
Outline your social media strategy
Optimize your website for search engines
Determine your networking strategy
Create your email marketing system
In Phase 2, we deep-dive into all things marketing. You’ll learn how to create messaging and a website that converts viewers into buyers. When you have a marketing foundation that attracts ideal clients, your dream clients know you are the right photographer for them as soon as they find you online. When it’s clear what you do and how you can help, attracting and landing clients becomes easy. The prospective client already knows they want to work with you before they even reach out making the sales process happen much faster.
Create your messaging, website, and marketing plan
PEOPLE
phase 2
MARKETING
You will....
three
Administrative processes
Marketing process
Sales process
Photoshoot process
Workflow process
Client management process
In Phase 3, I’ll show you how to streamline and automate your entire business. You’ll learn how to write emails that sounds like you, what you need in contracts, and how to automate your business using systems so you can say goodbye to admin work. When you take the time to automate your business, you’ll be happier because you’ll have less admin work, your client experience will be better because everyone is going through the same process, and your business will be more profitable because you can scale.
Put systems in place to automate your business and scale
PROCESS
phase 3
You’ll create and set up your:
You'll also get access to
Plus...
The bi-monthly coaching calls are designed to take the guess work out of what you’ll learn and keep your moving in the right direction.
Say goodbye to working nights and weekends and constantly selling, and say hello to a business and lifestyle you love.
We want you working with 10-20 of your ideal customers on a recurring basis where you set the tone of your engagement.
Two group coaching calls with Kassady each month you're enrolled in the program
Here you'll find:
We’ll have two group coaching calls each month where you can submit your question and get real time feedback from me. This way, you don’t stay stuck and can make the change in your business you desperately want.
live group coaching calls
I give you email templates for your Sales, Onboarding, and Workflow processes. Know exactly what to say when a potential client messages you for the first time to final image delivery. These templates are what I’ve used for years to grow and scale my business while setting clear client expectations.
PLUS, you’ll get my Onboarding Questionnaire. Never wonder what the client needs again. Get to the root of their business, brand, audience, products, and what they really desire as the outcomes of the photos you create. You’ll know how the find the right locations for them down to knowing what pictures to take that will have them raving about what a great experience it is to work with you. You’ll hear them saying “you are the only person that really understands / gets what I’ve been looking for.
MATERIALS & RESOURCES
sales pitch audit
website audit
your messaging audit
target market + offerings audit
The four audit checkpoints will cover:
To make sure you’re on the right track, I'll audit your target market & offers, messaging, website, and sales pitch during a live group coaching call. Know how to find ideal brands to work with, and feel confident you’re marketing your business in a way that converts.
4 audit checkpoints
You've taken the time to automate your business, and you are happier because you have less admin work, your client experience is better because everyone is going through the same process, and your business is more profitable because you are scaling.
You know how to sell 5-figure recurring photography contracts, you can focus on providing a great experience for your clients instead of constantly selling. This leads to more referrals too which also means no more cold calling, constantly posting on social media, and wondering where your next paycheck is coming from. You're able to focus on your craft and your customers and are building a profitable business doing what you love.
You have a marketing foundation that attracts ideal clients, your dream clients know you are the right photographer for them as soon as they find you online. When it’s clear what you do and how you can help, attracting and landing clients becomes easy. The prospective client already knows they want to work with you before they even reach out making the sales process happen much faster.
You have offers that are actually designed for your client and priced in a way to drive conversion in your market, your dream brands get their first taste of the value you provide that is so much more than just photos. By giving them something designed just for them, you’re able to build your business around your terms, so you can maximize profitability and time while creating raving fans that start sending your referrals.
On the other side of the Brand Photographer’s Blueprint, you’ll experience results like:
DOES THIS SOUND AMAZING OR WHAT?
Exclusive Community The best part of this entire program is the community that comes with it. Learn and collaborate with like minded people that face the same struggles and obstacles that you do. (Priceless!)
Professional printable resources, worksheets, and guides to reinforce what you're learning in the video trainings
4 Month Access to the group coaching program with direct access to Kassady and the community. One Year Access to the curriculum so you can revisit it anytime you need or want a refresher (Priceless!)
4 Audit Checkpoints Stay on track and get direct feedback to make the most impact on your business during your time in the program.
2 LIVE Group Coaching Calls per month. Ask your questions, and get real-time tips and thoughts to help guide you in your progress
50+ Bite-Size Lessons — Learn what you need to grow your business and start selling 5-figure recurring contracts in these quick lessons. We know you're busy!
Here’s Everything You Get Access To
Now you’ve got two choices:
ONE: Close this page and keep doing what you’ve been doing…
TWO: Apply for your spot in the Brand Photographer’s Blueprint group coaching program and take the first step towards building a profitable brand photography business including selling 5 figure recurring contracts.
... posting on social media hoping for a new client, updating your website, doing more free or low paid shoots to build your portfolio…
You know which option I’m voting for.
Because…
In 2 weeks, you could be finalizing your target list of ideal customers and your irresistible offers so you can start reaching out to them immediately with confidence knowing you're priced right and are focused on the right type of business who could use your services.
In 2 months, you could have a completely updated website that converts which means your ideal clients will start reaching out to you instead of you constantly having to sell.
And in a year, you could be fully booked with ideal clients who pay you on auto-pilot every single month.
But that’s ONLY IF you choose option 2 and get the Profit + People + Process Method - my proven process to land 5-figure recurring brand photography clients on autopilot and all of the tools, strategies, accountability, AND support that you need to make your dreams a reality inside the Brand Photographer’s Blueprint.
A: No worries! You can submit your questions ahead of time and all calls are recorded and shared to our online portal where you can watch the replay at your convenience.
Q: What if I can’t make the coaching calls?
Frequently Asked Questions
LEt's chat
A: You’ll still have access to the training materials for one full year. The live coaching will end at the end of 4 months, but you can still complete at your own pace. You’ll have much better results though if you complete the material during the group coaching program.
Q: What if I don’t get everything done in 4 months?
Frequently Asked Questions
LEt's chat
A: As soon as you enroll in the Brand Photographer’s Blueprint, you’ll get an email confirmation along with immediate access to the modules with details on how to get started. Live group coaching sessions will be held twice a month.
Q: What happens after I sign up?
Frequently Asked Questions
LEt's chat
A: Yes! I'll guide you through how to create your marketing, set up your website, and develop your messaging.
Q: I’m not really great with marketing. Will this still work for me?
Frequently Asked Questions
LEt's chat
A: This is different than an online course. We’ll have group coaching sessions, so you’ll never stay stuck. If you’re confused, we are here to help you through it so you can progress through all the material and start making a difference in your business. You can get help through the bi-weekly calls, facebook group, and audit checkpoints.
Q: I’ve taken online courses before and I never finish them. How will this be different?
Frequently Asked Questions
LEt's chat
A: Your input determines your outcome in this program. We recommend committing to a few lessons each week along with attending each of the bi-weekly coaching calls and audit checkpoints. You’ll also need to schedule 2 hours of work time in each week to complete the assignments throughout the program.
Q: How much time is required in this program?
Frequently Asked Questions
LEt's chat
A: Of course! Send me a DM on instagram and I’ll be happy to answer any questions you have!
Q: I still have a question! Can I DM you?
Frequently Asked Questions
LEt's chat
This for you if:
You're ready to stop starting over from scratch each month
you can't commit 4 hours/week to HITTING YOUR GOALS
You’re a great photographer but not making the income you need to make
You’re just getting started as a photographer and you’re photography skills aren’t ready for commercial work.
You are ready to transition into brand / commercial photography and/or videography
It's probably for you if...
You’re not willing to put in the work
not
is
You’re ready to build a profitable business you’re insanely proud of
If you’re all the way at the bottom of this page, it means you’re having a hard time deciding whether or not the Brand Photographer’s Blueprint group coaching program is right for you.
Here’s exactly how to know:
I don’t know about you…but I didn’t become a photographer to constantly sell. I wanted to take pictures and create a thriving business doing what I love! I bet that is the case for you as well. Don’t spend months or even years trying to figure it out on your own. Let me teach you my proven method so you can fast track your success and build a thriving, profitable brand photography business you love.